Corresi

A B2B case intake and account-manager platform that helps law firms triage incoming legal cases, track urgency, and decide fast before the response window closes.

Challenge

Law firms don't need more leads they need to know which ones are worth pursuing. Account managers were juggling inbound case requests with no shared way to gauge urgency or status, and attorneys still bottlenecked on sign-off while paralegals carried the daily caseload.

Approach

Triage wasn't a follow-up step it was the product. Our team spent spring quarter on interviews and a competitive analysis of four legal-tech tools, then used those findings to design and test a B2B account-manager experience where urgency, status, and case details surface immediately.

CLIENT

Corresi

PROGRAM

UCI HCID — 4-Person Team

TIMELINE

Spring–Summer 2026

ROLE

Product Designer, Team of 4

KEY INSIGHT

Attorneys and account managers didn't want a tool to decide for them they wanted one that helped them decide faster. The real gap wasn't lead volume; it was a fast, trustworthy way to triage the cases already coming in.

The project ran across two quarters. In spring, our team combined a literature review, interviews with attorneys, paralegals, and law students, and a competitive analysis of four legal-tech tools — SimplyConvert, Lawmatics, EvenUp, and CasePacer. Every one of them helped firms move faster; none helped clients feel cared for, and attorneys still bottlenecked on sign-off while paralegals carried the daily caseload. In summer, we used those insights to prototype and test the firm side of that gap.

Meet Sarah

Sarah, Paralegal & Account Manager

The primary persona for our B2B account-manager experience

"It's annoying to have to use so many different tools, jumping back and forth."

Sarah starts her day chasing new class-action leads while juggling deadlines across half a dozen tools. She needs case intake and client communication to move fast — not add another tab to check.

Competitive analysis

SimplyConvert

Up to 400% more client engagement via AI-powered intake — but the experience feels transactional.

Lawmatics

Some firms save 10 hrs per team member weekly on follow-up — volume over relevance.

EvenUp

AI-drafted demands are 69% more likely to reach policy-limit settlements — invisible to the client.

CasePacer

Faster case cycle time via real-time document collection — a task list, not a relationship.

What we heard from law firm staff

"I don't even know how to file anything, to be honest."

— Associate Attorney

"You have to be kind of like pestering [attorneys], holding their hand."

— Paralegal

"There were three or four million documents we needed to look through."

— Law Clerk

Key questions

01. What's actually broken in how firms handle inbound cases day to day?

Attorneys hold sign-off authority; paralegals carry most day-to-day work across 3–4 single-purpose AI tools with no shared view.

02. What are today's legal-tech competitors missing?

Four leading tools — SimplyConvert, Lawmatics, EvenUp, and CasePacer — help firms move faster; none help clients feel cared for.

03. What do legal professionals actually want from a new tool?

A tool that fits around what they already use and supports their judgment, not replaces it.

Key takeaways

1. Volume outpaces bandwidth

Firms can't manually screen every inbound inquiry.

2. Eligibility is the real bottleneck

Most delays come from confirming a case actually qualifies.

3. Firms trust their own judgment

A tool needs to support decisions, not replace them.

4. Fragmented tools slow everyone down

Intake, tracking, and filing live in different places.

Why we prioritized this direction

Our Spring research surfaced four possible B2B features, scored on impact versus effort. We prioritized the one closest to Corresi's existing pipeline and our client's immediate need — the rest are sequenced for later.

✓ Submit-A-Case

Highest benefit for the effort — the AI-guided intake and firm-matching pipeline this case study covers.

Continuous Client Communication

High potential impact, but needed firm-side infrastructure we hadn't built yet — sequenced next.

Semantic Document Search

Valuable for large firms, but a narrower audience than our core B2B need.

Post-Settlement Communication

Lower effort, but only matters after a case closes — sequenced last.

Requirements

User story

As an account manager, I need inbound cases sorted by urgency and fit, so I can respond before the window closes.

As a firm partner, I need visibility into the full pipeline at a glance, so I can see where cases are stalling before it's too late.

Problem statement

Sarah needs a fast way to tell which inbound cases are worth pursuing, because reviewing each one manually means high-value cases sometimes wait the longest.

Firm leadership needs a real-time view of the pipeline, because case status lives across spreadsheets and inboxes rather than one shared source of truth.

MVP priority list

1. Triage by urgency

Surface the cases with the tightest response windows first.

2. Centralize case status

One shared view instead of scattered spreadsheets and email.

3. Track conversion end to end

From first inquiry to won case, so firms see what's working.

Design & prototyping

Before the dashboard shown in this case study took shape, we mapped the full intake-to-decision logic in Figma and prototyped it end to end. Below is the actual case-routing flow we designed — how a case moves from submission, through an eligibility check, into matching firms' inboxes, and on to a decision.

Case-routing logic — Figma flow diagram

Earliest concept, mid-July

One of the first screens we sketched: a plain confirmation state after a client submits a case, before we had designed any of the firm-facing side. It's rough — but it's where the "submit once, hear back from interested firms" idea started.

Two ways to ask for the story

Early on, we sketched two different ways a client could describe their case — a structured form, and a conversational, chat-style intake — to explore what individual case submission could feel like. These were illustrative concepts, not something we formally usability-tested; we later simplified that flow to a single confirmation screen once a case is submitted. The usability testing and validation in this case study was on the firm side, shown next: the account-manager dashboard.

Prototype A — structured form intake

Prototype B — conversational intake

SOLUTION WALKTHROUGH

Designing the Account-Manager Experience

Our team focused on the B2B account-manager experience the requests inbox, triage logic, and dashboard a firm's team uses every day to review, accept, or decline incoming cases before the response window closes.

The tested product

This is the firm-side account-manager dashboard — the actual clickable prototype we ran through a 25-session usability benchmark and moderated walkthroughs with account managers.

Dashboard — pipeline health at a glance

Requests / Inbound — the triage queue

Key design decisions

Urgency-First Triage

We sorted the inbound queue by response-window urgency, not arrival order, so cases at risk of expiring surface first.

At-a-Glance Metrics

The five headline stats sit above the fold so an account manager can gauge pipeline health in seconds.

Transparent State Changes

Usability testing found 'Loss' was our most ambiguous status label. Every action now opens a confirmation that spells out what happens next, so a status change never feels like a black box.

Before / After

From email threads and spreadsheets to one shared dashboard

BEFORE — Case requests arrived by email and were tracked by hand.

AFTER — Corresi centralizes intake, triage, and response in one dashboard.

1. Request received

A new case request arrives by email, with no shared view of urgency or status.

1. Case submitted

A case request enters Corresi through structured, AI-guided intake.

2. Logged by hand

An account manager manually logs the request details into a spreadsheet.

2. Triaged by urgency

Inbound requests are sorted by response-window urgency, not arrival order, so cases at risk of expiring surface first.

3. Urgency assessed ad hoc

Response-window urgency is judged case by case, with no consistent triage order.

3. Reviewed on the dashboard

Account managers see pipeline health at a glance — active cases, qualified leads, outreach sent, and conversion rate.

4. Waits on attorney sign-off

The request sits until an attorney is available to review it, often the workflow's biggest bottleneck.

4. Confirm interest or decline

A confirmation step spells out exactly what happens next before a firm commits.

5. Response sometimes misses deadline

Without a shared countdown, some requests pass their response window before a decision is made.

5. Status stays visible

Cases in Holding show how many other firms are competing and how long the client has been deciding.

IMPACT

Impact

Usability testing validated the redesign: most testers found core tasks easy and said they'd be likely to adopt Corresi for their firm. Urgency is now visible the moment a request comes in, countdown timers keep time-sensitive cases from falling through, and status lives in one shared pipeline instead of split across inboxes and spreadsheets. Testing also surfaced real friction to fix next navigation needed rework, and dashboard density was the most-cited pain point. The numbers behind all of this are below.

Impact

Usability testing validated the redesign: most testers found core tasks easy and said they'd be likely to adopt Corresi for their firm. Urgency is now visible the moment a request comes in, countdown timers keep time-sensitive cases from falling through, and status lives in one shared pipeline instead of split across inboxes and spreadsheets. Testing also surfaced real friction to fix next navigation needed rework, and dashboard density was the most-cited pain point. The numbers behind all of this are below.

Validated by testing

80%

rated core tasks Easy or Very Easy

64%

likely to adopt Corresi for their firm

0%

directness — every navigation task needed a backtrack

7/25

cited dashboard density as the top pain point

Source: Optimal Workshop unmoderated benchmark — 25 sessions, Aug 2026 — plus moderated walkthroughs with account managers. Three fixes are now queued: simplify the dense first dashboard, add tooltips for the 'Loss' status, and deepen thin case summaries.

Source: Optimal Workshop unmoderated benchmark — 25 sessions, Aug 2026 — plus moderated walkthroughs with account managers. Three fixes are now queued: simplify the dense first dashboard, add tooltips for the 'Loss' status, and deepen thin case summaries.

Lessons & takeaways

Designing for legal workflows meant designing for trust as much as speed: attorneys don't want a tool to decide for them — they want one that helps them decide faster. Usability testing proved that concretely — testers understood 'Declined' and 'Expired' just fine, but 5 of 25 couldn't say what 'Loss' meant, which told us status language needs testing, not assumption. If we started over, we'd validate that vocabulary — and the triage logic itself — with account managers before locking either one in.

Designing thoughtful experiences for complex products.

© 2026 Ava Moosaei